Having closed captions or subtitles to accompany your videos can be a great way to gain a wider and more diverse viewership. It makes your content more accessible to those who are deaf or hard of hearing, can help attract viewers who speak a foreign language and is great for search engine optimization. So as the popularity of online video increases, it makes sense to consider adding subtitles or closed captions to your videos to stay ahead of the competition. Want to know more? Read on!
The Benefits of Subtitling and Captioning Services
Adding open or closed captions to your videos allows viewers who are deaf or hard of hearing to fully enjoy the content of your videos. It is law that previously broadcast television programs and films offer their viewers the option of closed captions and we think that this should apply to web videos too. Closed captions can also be extremely useful for viewers who either do not wish to play the sound on a video (such as whilst studying in a library).
Captioning Services and Education
It is estimated that around 65% of the population are visual learners. So if you are involved in providing educational materials or produce educational videos, then having an interactive transcript or captions available that can be read alongside the spoken dialogue can be invaluable when it comes to learning through video and boost your viewers learning experience.
Captioning and SEO
Web videos are becoming more and more popular tool of communication for businesses and individuals, meaning that you content can be easily lost amongst the thousands of other videos uploaded each and everyday. Having an interactive transcript, captions or subtitles to accompany your online videos is one of the best things you can do when it comes to SEO, meaning a wider audience, especially if you share your captioned videos via social media.
Subtitles and Translation
Once your caption or subtitle file has been created in one language, it can be easily translated and added to your videos, as the timings have already been set. Videos with optional foreign language subtitles, can really increase your viewership, as they will be accessible to viewers all over the world.
If you are interested in our captioning or subtitling services or would simply like to know more about the transcription services we offer, why not get in touch today? We have a team of transcriptionists and online secretaries who will come up with a package that suits your individual needs and requirements; so whether you require a captioning service, urgent press interview or a time coded transcript for your video rushes, we are happy to help.