Reading speeds for closed captioning should be approximately 200 to no more than 245 words per video minute for optimum readability. Any faster than that and the audience will struggle to follow the text properly. This works out at around 35-40 characters per subtitle line. A single caption or subtitle should remain onscreen for an optimum time of two seconds. For children who are deaf or hard of hearing, reading speed is around 180 200 words per video minute, 30-35 characters per line and 2-3 seconds viewing time per single caption line.
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