Videos can be used for a variety of different purposes, from product tutorials to video blogs. Having your video transcription by a professional has a number of advantages. It can be part of search engine optimisation and helps your viewers to gain a better understanding of your media.
The advantages of making Videos
An introduction to you or your business. Making videos is a great way to connect to potential clients and build stronger connections with existing clients. Hosting a webinar is an excellent opportunity for your clients to become familiar with you. It also serves as a valuable avenue for you to understand their needs and preferences within a relatively short timeframe.
Cost effective for meetings / market research. Webinars are a great way to connect directly with people who may have questions about you or your business. In a webinar, you are able to interact with large numbers of people for a fraction of the cost of hiring a conference room. It is also a great way for your clients to get to know you better and vice versa. A webinar is also a great way to find out what your clients do and don’t want within a short amount of time.
In terms of Search Engine Optimisation (SEO), employing a professional transcription service to convert your video content into text is highly beneficial. Given that the content of your videos, while visually appealing, is not inherently interpretable by search engines, it’s imperative to have a written version of your message. This tactic is often the most effective way to ensure that your video captures the attention of potential clients. Furthermore, when crafting a video, it’s essential to be cognizant of your keywords and strategically incorporate them into the dialogue.
Accessibility for Videos
Accessibility is another crucial aspect. By transcribing your video, you not only make the content accessible to a broader audience, including individuals who are hard of hearing, but you also guarantee that viewers can understand your videos even in silent settings. This inclusive strategy significantly extends your reach and enhances engagement with your audience.
For instructional videos or tutorials, having a transcript is an excellent revision tool. It simplifies the learning process for your students, allowing them to continue their education even when they are away from their TV or computer screen.
Lastly, for busy students, recording lectures in video or audio format and then having them transcribed can be incredibly beneficial. Transcripts ensure that no crucial information is missed and can be an invaluable revision aid. Transcripts and subtitles help students to consolidate and review their learning effectively.
Contact us for video transcription and subtitling services
Making videos can be a cost effective way of connecting and educating, no matter who your target audience may be. Having your videos transcribed has the added advantage of making your videos more accessible and more easily found via search engines.
If you would like to discuss the benefits of using professional transcription services, feel free to send us an email.