Tips on How to Market your Business

January 11, 2013 Samantha

Market Your Business – Make More Money!

If you are having problems coming up with ideas on how you can market your business to new clients, we have a few ideas that can help.

Having an online presence is becoming more and more important for businesses and with the growing popularity of smart phones and mobile devices, more and more people are searching for goods and services using the internet, even when they’re not sat at their PC. Here’s our guide to getting ahead of the competition online and of course we can always help if you’re struggling!

Websites. Having your own website is an important part of any business these days. Even if you are a small local business, such as a convenience store or café, it helps if you can showcase your business online. Not only can having a web presence help you to be found by new customers or clients, but it also allows people to find out what goods or services you offer. If you are looking for someone to design a site for you, get them to show you how to add to and edit the pages, once they have finished (something we are now offering). This way you don’t have to pay extra every time you want to add a new page.

Online Videos. We think that every business should have some kind of video presence. Having online videos means that you can introduce your business to potential clients on a more personal level, helping to build trust, create a brand and provide any useful information about your products and services. Setting up a YouTube account is free! To increase viewers (and cater to audiences that are hard of hearing) why not have your videos transcribed? Video transcription allows you to target specific keywords and therefore rank much higher in the Search engine results for the terms you want to optimize for.

Regular Blog Posts. So you have got a website, but you haven’t had many visitors. Maybe it’s time to start blogging! By writing a blog each week, the search engines such as Google, Yahoo and Bing can see that you are adding to your website, that it is active and relevant and this all helps to push you further up the results pages in the long run.

Social Media. It’s a great idea to augment your blogs with a company Facebook, Twitter or Google Plus page. By updating your social media pages regularly with useful and relevant content you will quickly find a network of people willing to sing your praises to other potential customers.

EBooks. EBooks are a great way of marketing your business, especially if you provide some kind of services. Not only can an eBook help to give your clients or potential clients useful information about your industry, they can also help to establish you as an expert in your field as well as building trust for your business.

Transcription City can help!

Transcription City now offers basic WordPress website design, online video transcription and blog wring services. We are also now offering a range of eBook services, including proofreading, editing, formatting and transcription for authors.

If you would like more information about how Transcription City can help to market your business or you would like a quote for one of our services please get in touch, we are always happy to help.

,

Samantha

Transcriptionist and Virtual Assistant.

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