The great thing about podcasts is that they can cover virtually any subject and are easily made and distributed. However, getting your podcast to stand out and be noticed once it has been distributed can be tricky. With that in mind, we thought we’d go through some of our best marketing strategies for podcasts using podcast transcription.
Podcast Transcription and Accessibility
Podcast transcription is one of the most effective methods of marketing your podcast. First off, providing transcripts of your podcasts makes them accessible to people who are deaf and hard of hearing, as well as those who prefer to read content rather than listen to it. In fact, simply providing access to a transcript of your podcast can increase your audience in leaps and bounds!
Podcast Transcription for Articles, Press Releases and Blog Posts
Having your podcast transcribed can make article, blog and press release writing much easier. For example, important quotes and excerpts can be used to write interesting press releases and entire articles and blog posts can be quickly written based on ideas and themes discussed in your podcasts. In fact you will probably find that the text within your podcast transcript can provide you with enough material to write several blog posts and articles and prove far less effort than writing from scratch.
Podcast Transcription and Publishing
If you have a large number of podcast transcripts then you have the perfect opportunity to use the best bits to create published material – either in the form of an online Ebook or even a paper copy! This can be a great way of attracting a larger audience and sharing some of highlights of your podcasts.
Podcast Transcription and SEO
Did you know that the search engines – such as Google, Yahoo and Bing (to name a few) cannot accurately read the content of video or audio files? For this reason, they will rely on any accompanying text as a means if ranking your podcasts in the search results. Providing a great title, description and podcast transcript will do wonders for your podcast online ranking and increase your audience. After all, you will have the edge over companies who don’t provide transcripts for their podcasts (which is around 95% of them).
Podcast Transcription and Social Media
By now, everyone knows the importance of using social media for marketing and it just so happens that podcast transcription lends itself perfectly to this medium. Excerpts, quotes and ideas from your podcasts can be posted to keep your followers up to date with your latest recordings and can also spark discussion, debate and shares reaching way beyond your usual circles. This in as a result, makes your content much more noticeable, more likely to go viral and can really impact on your audience numbers.
Finally, if you want to give your podcasts a worldwide appeal, how about considering podcast translation services? You will get all of the benefits mentioned above whilst targeting languages and countries of your choice!
We’d love to hear your ideas on how podcast transcription can help with marketing podcasts and please leave a comment if you have had great success with podcast transcription.
If you would like more information about our podcast transcription services or video transcription services, feel free to contact is at any time! We are available 7 days a week and always happy to help.