Podcast and Video Transcription for SEO
Whether you run a business or create online videos and podcasts as a hobby, having them professionally transcribed offers a number of advantages and helps your content appeal to a larger and wider audience. Want to know more? Then read on!
Search engine optimisation (or SEO) simply means making your online content more visible and accessible on the web. Web rankings are designed to make it easier for people to find what they are looking for on the internet, so the better your SEO, the more likely you are to be found on the first page of a search result, when a person is looking for content related to your industry.
Although you may not know this, video and audio content cannot be read accurately by the search engines (if you don’t believe us, try reading the subtitles on a youtube video that has been transcribed with speech recognition!). At this time, the search engines work by analysing written content only. This means that they place your website, podcast or online video largely based on written content, which includes the description and tags you use to accompany your video or podcast. Search engines such as Google, Yahoo, Bing and the like use this information in order to work out what the content of your video is and where to place it in their results. The more high quality, well written text you can provide to accompany your media, the better your chances of being noticed amongst the other million videos and podcasts available online.
One of the best ways of adding content to your podcast or video is by having them transcribed and if possible added as captions to your video. Not only does it provide a large amount of high quality written content (of which many of your competitors will not have), but it also offers the added benefits of making your videos and podcasts much more accessible to the deaf and hard of hearing. In fact, if you really want to create a supercharged effect on your video and podcast rankings, you could even have your podcasts transcribed and then translated, therefore appealing to speakers of any language worldwide!
If you would like to know more about how adding transcripts to your videos or podcasts can help your improve your SEO rankings and appeal to a wider audience, why not get in touch with us today? We offer a range of video transcription services, including time-coded video transcription, video transcription with visual descriptions and a wide range of video subtitling services. All of our transcriptionists are accurate, experienced and fast! We look forward to hearing from you!
